More and more users are accessing the Internet via mobile devices. Thanks to adblast you will easily reach them with your campaign.
The ad in this channel allows to reach users, using mobile versions of websites and apps. It’s dynamically expanding and modern channel of communication with clients, who note the highest growth.
The scale of precise targeting allows you to reach unique users, creating any target group according to the specific needs.
According to website publishers, the increase of the traffic generated by mobile devices is growing bigger. Over 5 million of Poles uses the Internet via mobile phone, smartphone, tablets or e-readers. From the above list, smartphone is the most accessible and the most used device with which we access the Internet.
According to TNS Poland latest research, 44% of Polish users has a smartphone, after „Marketing mobilny w Polsce 2013/2014” report. The estimations point out that in the beginning of 2015, their number is going to increase to almost 60%.
Smartphone popularity depends on the age. Among the youngest tested users (aged 15-19) 74% uses smartphone, and the range is still decreasing with age. In the 40 years old group, the smartphone users are 52%. Above 50 years old a high drop was observed, and among 60 years and up only every tenth person is using smartphone.